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Because of the economic recession during the beginning of the 2000s, Genie decided to secure a partner who held the same values. They partnered up with Terex Corporation. This company has a history acquiring machine manufacturers across the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
In the early years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation within the marketplace. Therefore, all Genie machines continue to be sold under the Genie brand name.
Genie takes pride in listening to their clients. The company is devoted to continually improving efficiency and quality and is also committed to minimizing waste. Even long after the sale has been closed, the company concentrates on offering exceptional support. These are the very work practices which have made Genie a trusted brand over the past decades and continue to keep their reputation for top-of-the-line and quality machinery.
Genie's Bi-Energy and DC machines are emission-free, quiet machinery capable of working in delicate work settings. Where the machinery must be driven significant distances, like in industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machinery along with the power of a diesel-powered generator.
P.A. Fisker, the man who established Nilfisk-Advance, was an electrical engineer who loved working with electrical motors. Founding the business in the year 1906, he began to make motors so as to drive drills, fans, machine tools and coffee grinders. Mr. Fisker's vision from the start was to own a global company selling goods globally.
